We feel all grown up here at White Knight!
Like all relatively new businesses (we have been going for 15 successful months now), it takes time to get a feel for your company; the evolution is a fascinating process!
I have deliberately held off on heavy branding until now as I wanted it to be right and not to have to go through it time and again.
I wanted a clever logo which spoke of service rather than just me and my name and I think I have got it! The White Knight now has an image!
Paul Elliot Smith from Word Gets Around was set the challenge and I think he has risen to the occasion! I have known Paul since he started WGA and he really knows what White Knight is about and how I work so I felt confident he would capture the right feel for me; a difficult task, as I gave him such a hard brief. I said nothing to do with Knights in shining armour and shields – and what do I get?
A few persuasive phone calls later and I caved in with a couple of provisos – that it didn’t look old world Gothic and had a contemporary feel. What do you think? Have we got it right?
PS – My new Avatar….. 🙂