We often get called upon to help companies who are setting up a new business. Sometimes the companies are completely new, sometimes a second company. The things they all have in common is the need for good design, a website that reflects their company ethos, social media set up, sometimes a brochure and the need to make their money go a long way! Below are just a couple of examples:
Rumwell Financial Services
“Pam took over the marketing for us whilst we were setting up our business and this has allowed us to concentrate on the business decisions that needed to be made in the knowledge that Pam could model the content that we gave to her in to a client friendly proposition. This included our website copy and feel and design of the site, design and production of our stationery and our corporate brochure and external signage. We are delighted with the results!”
Russell Burrows, Rumwell Financial Services Ltd
Rumwell Financial Services Ltd started trading in January 2013 but I have been working with them to get them ready for this since November 2012. They needed to be ready for business the very first day so it was important that we planned ahead and were ready with a website, stationery and a brochure all with professional but approachable branding.
We decided that for practical reasons we would use templates for their letterhead rather than printed stationery. With that in mind I designed a simple logo that would work across the media they needed.
The website would be important as not all financial advisors are the same and they wanted to be clear in their offering. The director supplied the outline of the copy and I reworked it into layman’s terms; it helped that I hadn’t got a clue what they were talking about as I challenged them to explain just about everything!
We decided that we would go for a wordpress website and eventually settled with Somerset Web Services, who were incredibly helpful and flexible in their support. They also trained the staff at Rumwell Financial Services who are now able to update the site themselves as products and services evolve.
The final building block they needed was a brochure that echoed their services that they could use which would define their type of business. We wanted the brochure to closely reflect the website.
“I have been fortunate enough to meet Pam of White Knight Marketing at a time in my life when I was starting my own business.
Pam has been a source of invaluable knowledge and not just about marketing – although her brilliance in this area speaks for itself. Pam helped me formulate my ideas and bring them to life in words and graphics, so that I could launch my website and branding and make that big leap into the world of the entrepreneur! Pam has been a huge support to me, partly because she has always had time for me and is not afraid to say when she thinks something won’t work or doesn’t sound quite right.
Pam is extremely attentive and surprised me on more than one occasion when she repeated things I had told her in past meetings – she clearly listened to me properly and was very keen to understand me and my business. By doing this, Pam gained real insight into my client base and that has been vital in order to prepare me for my market.
I would have no hesitation recommending Pam to anyone looking for a marketing specialist, as I know she can make that big difference to your business too.”
When Lizzie first approached me about starting her new business, I worked through the client base with her carefully so we knew where her future business would come from. Lizzie wanted a designthat would match her personality, something that really helps when putting together a brief that looks and feels authentic from the start.
White Knight uses an associate model and I quickly knew who of my designer associates would fit the bill for Lizzie and a meeting was set up between Lizzie and Paul Elliot Smith from Words Gets Around. I was confident that Paul would be able to develop the right logo and style for Lizzie. Paul also designed the brochure website for the company, which at this stage was all that was required.