Searching for the right audience and goals using Google Analytics.
Every now and then we come across something that we think will be a useful piece of information for clients and visitors to our website.
We receive updates from Google regularly, which keep us on top of our game (if that is ever possible with the speed of change nowadays!). This video was published by Google on the 19 October 2015 – two days ago. It has some great insights into understanding how to grow your audience and improve conversion rates with goal setting.
Just two days ago, we sat with a client looking at their Google analytics and going through this potential growth area – we examined who else, using Google’s defined audiences would be interested in their product. This is information they would not have had, had we not known that this was available to them. Working alongside an associate, Julian England, who runs their Adwords campaign, we were able to tighten up the keywords, demographics and potential remarketing* direction of the company going forward.
*Remarketing is when someone visits your site or a specific page and a cookie is placed on their computer to say they have visited. This cookie then indicates that they may be interested in your product or service, so when they visit another website, which offers up Google adverts, yours advert is represented to the visitor. The idea being that you may be a warm lead. In reality this can be very annoying if the agency managing your adverts doesn’t put a limit on how many times you can see it – there is a very fine line between conversion and irritation and the agency needs to manage this well. The potential for success is high.