It was partially mobile friendly but some pages just wouldn’t convert and were unreadable – this is because the graphics weren’t resizing AND they were placed in tables.
It was a WordPress site, our speciality, and it had no SEO plugin installed so you couldn’t edit the meta description (the bit you see on the Google listing), the URL, page title or focus keyword. You couldn’t easily check the readability score either – yes, Google even has that nailed now!
There were enough keywords, but not necessarily on the right pages, in the right order, density or format.
The flow of the website’s navigation wasn’t working, we could tell this by looking at their analytics.
There were no calls to action on the pages – no “what’s next?” to make it easier for the buyer.
The homepage was a mess and landing on it left you wondering what to do next, so we quickly worked with the developer to get another homepage set up with inviting graphics, navigation and content
We worked on the main pages to set up the SEO on each in the proper way, redesigned pages and created landing pages for the AdWords to point to whilst we did the work.
I have to say we were delighted with the results we achieved in a month. Within a week we were getting calls from the company saying that they were receiving calls that had come through the website – our AdWords colleague had cleverly put a bit of tracking code on the site which changed the telephone number if they came through a Google AdWords link; we could track this conversion now. A month on, the email I received last week said it all; they had very few direct bookings from the site before and in the first month had £32,000 of potential business, some of which had already converted over.
Had we actually even met the client? No! This was all undertaken on the phone and via email with a company 200 miles away. Have we finished our job? No. The client wants us to continue to monitor and tweak and to help them across other marketing channels now.
There is still loads more to do – we haven’t even started on links, social media, blogs, remarketing, ecommerce and direct marketing yet, and we forget at our peril that search engines are hungry beasts that need constant attention!
This was a collaborative team effort with three companies all working together for the sake of a shared client – a win-win for everyone!