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Business websites need to be ready for Google’s next move

By | December 12th, 2017|Categories: Blog, Marketing Tips, News|

Search Engine Optimisation (SEO) is changing yet again. Just when we think we have it nailed and we have all learned the mantra "content is king" it’s time to rethink it! Content is [...]

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Do you really need that extra Domain name?

By | October 24th, 2017|Categories: Blog, Marketing Tips|

Just recently there seems to be a revival in companies offering website Domain names for sale at ‘great’ prices. In this article we will put our thoughts down on why we think this is [...]

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A Taunton Digital event Tuesday 19th September

By | September 6th, 2017|Categories: Blog, Events|

The Story of How to Simplify and Grow your Business - Digitally! Tuesday 19th September 07:30 - 09:30 Sheppys Cider, Three Bridges, Bradford on Tone TA4 1ER A digital event plus networking and [...]

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TDBA Main Award Sponsors tell us why they think the awards are good for businesses in Taunton

By | January 23rd, 2017|Categories: Blog|

LAST WEEK WE DID A LITTLE EXPERIMENT TO SEE IF A LIVE FACEBOOK STREAM WOULD HELP! Thanks for those that stuck with us and to those that have viewed the video since. In this video, Pam [...]

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Proud Sponsors of Best Marketing Campaign Award

By | January 6th, 2017|Categories: Blog, Recent Work, White Knight Updates|

WHITE KNIGHT MARKETING ARE PROUD TO SPONSOR THE BEST MARKETING CAMPAIGN AWARD. White Knight Marketing got behind these awards in their first year as we truly believe they will be great for Taunton. Highlighting the [...]

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SEO – a spreadsheet of data and a highly methodical mind

By | October 7th, 2016|Categories: Blog, Recent Work|

SEO issues - a methodical journey We have been around for nearly five years now and time has flown.  I first registered the company in October 2011, launching it in the following January [...]

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Latest update for the Taunton Deane Business Awards

By | May 19th, 2016|Categories: Blog, Events, Recent Work|

Radio Interview - Latest update for the Taunton Deane Business Awards Interview on Tone FM with Radio Presenter Darren Daley and Pam Knight from White Knight Marketing Listen here:

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Announcing a new collaborative website service

By | May 4th, 2016|Categories: Blog, Recent Work|

Just £400 plus VAT to have the support of a marketing professional in creating your copy and the technological support of an experienced web developer to create the site you need! Want to know more?

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Deborah Meaden to present Commendation Award at new business awards

By | January 18th, 2016|Categories: Blog, News|

The organisers of the new Taunton Deane Business Awards have announced that they will be welcoming a very special guest, Deborah Meaden at the Awards ceremony on June 16th. Pam Knight, Director of White Knight Marketing [...]

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Never underestimate the power of a copywriting tweak!

By | August 21st, 2015|Categories: Blog, Marketing Tips|

When was the last time you tweaked a page on your website? When I manage websites I like to look at the way people are using them so I can be sure that we have [...]

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Social Media Phenomenon

By | February 27th, 2015|Categories: Blog|

How long can we sustain the social media phenomenon? Last night I delivered a 2 hour workshop on behalf of the Federation of Small Businesses. The topic was Social Media - What can it do [...]

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40% loss to your business if you are not mobile friendly

By | December 3rd, 2014|Categories: Blog, Marketing Tips|Tags: , , , |

Well that is that then - no place to hide if your website isn't mobile friendly!   Who says? None other than the mighty search engine Google.   I don't normally say I told you [...]

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The Language of Success

By | March 14th, 2014|Categories: Blog|

The language of success is the language, style and tone that you use with people that you need to influence; it is their language – the one that they understand and choose to use...

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Inbound Marketing

By | January 17th, 2014|Categories: Blog|

If I you want to hear of yet another buzz phrase in our little world of marketing that is moving the emphasis yet again, I am talking about the world of [*jargon alert] Inbound Marketing [...]

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Digital Marketing or Traditional Marketing?

By | January 17th, 2014|Categories: Blog|

The answer...... is both! Once again I find myself climbing on that soap box and I feel I should apologise in advance! Earlier this month I picked up a thread on LinkedIn that asked whether [...]

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We are feeling festive here in White Knight Towers!

By | December 17th, 2013|Categories: Blog|

With just  few days to go before Christmas and an exciting New Year on the horizon, I have created this a litte video to wish you well! Have a wonderful break. It won't be long [...]

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“I didn’t know it was someone else’s picture..”

By | July 9th, 2013|Categories: Blog, Marketing Tips|Tags: , , , , |

Q. How many of you have images on your website, facebook pages or blogs that you have NOT purchased, merely 'borrowed' from another site or even Google images?

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The Perfect Social Media Storm – the story behind Abercrombie and Fitch

By | May 21st, 2013|Categories: Blog|Tags: , , , , , , , , , |

Authors: Pam Knight and Martin House   It’s amazing how the lessons of marketing history still fail to be learnt. For those of us who have been around a little while we couldn’t fail to [...]

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It’s all in the language

By | May 10th, 2013|Categories: Blog|Tags: , |

The White Knight Have you ever wondered why your marketing isn’t working the way it should? You have told them all about what you do, you have explained in great depth how [...]

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“I tried that and it didn’t work”

By | April 5th, 2013|Categories: Blog|

The White Knight I hear this all the time and when this phrase pops out there are a few questions that spring to mind. So much can be learnt about your marketplace [...]

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Free monthly business advice open evenings

By | March 21st, 2013|Categories: Blog, Events|

I  have teamed up with a group of like-minded business people to offer individuals and companies the opportunity to meet with other professionals offering FREE advice in the fields of accountancy, law, insurances, pensions, insolvency, [...]

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Facebook arrives for White Knight!

By | February 26th, 2013|Categories: Blog|

The White Knight Today I am finally practicing what I preach! Or maybe I am not... I have mixed feelings about facebook pages for business. I think they are absolutely brilliant for [...]

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Readership figures – sometimes you just have to rant!

By | January 15th, 2013|Categories: Blog|

There are not many things that really make me cringe but readership figures sit firmly under this heading. I worked in advertising for a good many years and nothing has changed; people are still quoting [...]

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Innovation versus excitement – which do you buy?

By | November 22nd, 2012|Categories: Blog|

At a recent meeting I attended the word ‘innovation’ was bandied about a lot and I sat, as I always do thinking what IS innovation? Does anyone really know? Those who know me will tell [...]

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