Outsourcing your marketing – is it a good thing?
As a marketing agency, you would expect me to say a resounding yes - but I’m not! Really? Yes, really, and I’ll tell you why ... Outsourcing is a great way of [...]
Are you a digital marketing agency?
YES and NO is my usual response and here is why ... Ask yourself one question – “what isn't digital today?” In truth most marketing today is digitally produced, including the roadside [...]
Mobile website first has arrived!
Readers of our blog and social media will know that we have been warning people for the past year that this is about to happen, and yesterday we had plenty of evidence in our [...]
GDPR – the REAL expert
Before you start reading this I want to say loud and clear ‘I AM NO EXPERT ON THE NEW General Data Protection Regulation’! So, having said that, I am now going to [...]
Organisers of the Taunton Deane Business Awards
Why would you enter the Taunton Deane Business Awards? It’s a question we get asked occasionally, and a good one if you have never considered what winning an award may do for your company profile, [...]
Taunton Deane Business Awards 2018
This year is a migration year for Taunton Deane Business Awards, from us at White Knight Marketing to its new home – Taunton Chamber of Commerce. In its first two years the awards almost [...]
Business websites need to be ready for Google’s next move
Search Engine Optimisation (SEO) is changing yet again. Just when we think we have it nailed and we have all learned the mantra "content is king" it’s time to rethink it! Content is [...]
Are you ready for the next Mobilegeddon?
Mobilegeddon 2018 style promises to be another shake up year for your website. Two years ago, a lot of websites weren't even visible on our phones and tablets and Google took the decision [...]
Website Audits
Have you ever wondered why your website doesn't perform as well as others seem to? We have lost track of how many businesses come to us saying that their website isn't doing what it [...]
SSL Certificates Update – https vs http
Security warnings will frighten off visitors! As from last month those who have upgraded to Chrome (Version 62) will see signs for 'NOT SECURE' when users enter text in any form on an HTTP [...]
Websites recently gone live
We work with websites developers in many way to help our clients and theirs. These are just a few sites that we have recently worked on. [...]
Do you really need that extra Domain name?
Just recently there seems to be a revival in companies offering website Domain names for sale at ‘great’ prices. In this article we will put our thoughts down on why we think this is [...]
Which website would you trust?
PICTURE THIS: Website A You arrive at the site and there is a tidy home page, the about us section gives a paragraph about some generic information about the [...]
A Taunton Digital event Tuesday 19th September
The Story of How to Simplify and Grow your Business - Digitally! Tuesday 19th September 07:30 - 09:30 Sheppys Cider, Three Bridges, Bradford on Tone TA4 1ER A digital event plus networking and [...]
Marketing in a mobile world
The marketing world is running to keep up with the changes in consumer behaviour, with big search engines like Google and Bing fuelling expectations. And just in case you hadn’t heard, Bing has [...]
5 benefits of entering local awards
Do you have to win an award to benefit? There is no doubt that entering awards can be a bit daunting. Putting yourself forward for anything where you will be judged can make you feel [...]
TDBA Main Award Sponsors tell us why they think the awards are good for businesses in Taunton
LAST WEEK WE DID A LITTLE EXPERIMENT TO SEE IF A LIVE FACEBOOK STREAM WOULD HELP! Thanks for those that stuck with us and to those that have viewed the video since. In this video, Pam [...]
Proud Sponsors of Best Marketing Campaign Award
WHITE KNIGHT MARKETING ARE PROUD TO SPONSOR THE BEST MARKETING CAMPAIGN AWARD. White Knight Marketing got behind these awards in their first year as we truly believe they will be great for Taunton. Highlighting the [...]
SEO – a spreadsheet of data and a highly methodical mind
SEO issues - a methodical journey We have been around for nearly five years now and time has flown. I first registered the company in October 2011, launching it in the following January [...]
And the winner is…
The White Knight Marketing team and all other sponsors had a wonderful evening at this years Taunton Deane Business Awards! Over 150 people turned out for an evening of celebration as Taunton Deane’s first Business [...]
Latest update for the Taunton Deane Business Awards
Radio Interview - Latest update for the Taunton Deane Business Awards Interview on Tone FM with Radio Presenter Darren Daley and Pam Knight from White Knight Marketing Listen here:
Tips on how to use LinkedIn to generate leads
LinkedIn is a social media platform – just! You can’t approach LinkedIn contacts as you would Twitter or Facebook contacts. Think of Facebook as your pub, Twitter as your cocktail party and LinkedIn as [...]
Announcing a new collaborative website service
Just £400 plus VAT to have the support of a marketing professional in creating your copy and the technological support of an experienced web developer to create the site you need! Want to know more?
Restaurant Launch
When Mei's Restaurant telephoned me out of the blue and asked if I would help them launch their new restaurant in Taunton I was excited. They had been let down by another agency and needed help VERY quickly and found me via Google. They needed a lot and fast!
When a Tweet is all it takes
Picture this... ....my accountancy software package was playing up and bank feeds wouldn't update; the problem had been going on for 3 weeks and no one was responding to my tickets from their support team. [...]
Another under the radar change from Google
I always like to share snippets of useful information if I can, and today I came across something that has slipped under many a radar when it comes to SEO.
Deborah Meaden to present Commendation Award at new business awards
The organisers of the new Taunton Deane Business Awards have announced that they will be welcoming a very special guest, Deborah Meaden at the Awards ceremony on June 16th. Pam Knight, Director of White Knight Marketing [...]
New App for really social sharing!
Koosh Every now and then I am reminded of my 12 years in the third sector and charity fundraising; they were good if challenging times. Just recently I was approached by the developer of a brand [...]
Optimizing AdWords – Google Best Practices
Searching for the right audience and goals using Google Analytics. Every now and then we come across something that we think will be a useful piece of information for clients and visitors to our website. [...]
Taunton Deane Business Awards
We are very excited to announce that we are sponsoring the Taunton Deane Business Awards! The official launch of the new Taunton Deane Business Awards will take place on Small Business Saturday - 5th December 2015, [...]
Never underestimate the power of a copywriting tweak!
When was the last time you tweaked a page on your website? When I manage websites I like to look at the way people are using them so I can be sure that we have [...]
Are you committing this marketing sin?
This isn’t the first time I have spoken about his subject but every now again I come across a spate of companies who need help with their marketing just because of this reason and it [...]
Practice what you preach!
Is it just me, or do those of us who specialise in certain professions forget to practice what we preach when it comes to our own companies? Dah... I update my clients' content on their websites, their [...]
Social Media Phenomenon
How long can we sustain the social media phenomenon? Last night I delivered a 2 hour workshop on behalf of the Federation of Small Businesses. The topic was Social Media - What can it do [...]
40% loss to your business if you are not mobile friendly
Well that is that then - no place to hide if your website isn't mobile friendly! Who says? None other than the mighty search engine Google. I don't normally say I told you [...]
Facebook fake reviews
About a month ago one of my clients phoned me and told me his rating on Facebook had dropped hugely overnight, from 5 stars to 3! He was extremely worried, as he couldn't see any reason for it...
The Language of Success
The language of success is the language, style and tone that you use with people that you need to influence; it is their language – the one that they understand and choose to use...
Inbound Marketing
If I you want to hear of yet another buzz phrase in our little world of marketing that is moving the emphasis yet again, I am talking about the world of [*jargon alert] Inbound Marketing [...]
Digital Marketing or Traditional Marketing?
The answer...... is both! Once again I find myself climbing on that soap box and I feel I should apologise in advance! Earlier this month I picked up a thread on LinkedIn that asked whether [...]
We are feeling festive here in White Knight Towers!
With just few days to go before Christmas and an exciting New Year on the horizon, I have created this a litte video to wish you well! Have a wonderful break. It won't be long [...]
Ways to gain free publicity
There is always something to talk about in business, and now there are far more ways to tell your story! Once upon a time, the only way to get your news out was to write [...]
New ways to get over your message
This natty little video style can be embedded on your website to explain in simple terms just what you can do to help your customers, showcase your products or demonstrate your services. It can also [...]
Recipe for Marketing success
“Oh, so you are ‘in’ marketing; so what do you specialise in? I must get asked that question every time I am asked what I do for a living - which believe me is a [...]
“I didn’t know it was someone else’s picture..”
Q. How many of you have images on your website, facebook pages or blogs that you have NOT purchased, merely 'borrowed' from another site or even Google images?
How to close doors networking!
I can’t believe the months come around so quickly! Here is the next monthly marketing tip.. and sorry, it also includes one of my bugbears! This month I thought I would talk about the classic [...]
The Perfect Social Media Storm – the story behind Abercrombie and Fitch
Authors: Pam Knight and Martin House It’s amazing how the lessons of marketing history still fail to be learnt. For those of us who have been around a little while we couldn’t fail to [...]
White Knight gets new branding
We feel all grown up here at White Knight! Like all relatively new businesses (we have been going for 15 successful months now), it takes time to get a feel for your company; [...]
It’s all in the language
The White Knight Have you ever wondered why your marketing isn’t working the way it should? You have told them all about what you do, you have explained in great depth how [...]
“I tried that and it didn’t work”
The White Knight I hear this all the time and when this phrase pops out there are a few questions that spring to mind. So much can be learnt about your marketplace [...]
Free monthly business advice open evenings
I have teamed up with a group of like-minded business people to offer individuals and companies the opportunity to meet with other professionals offering FREE advice in the fields of accountancy, law, insurances, pensions, insolvency, [...]
Facebook arrives for White Knight!
The White Knight Today I am finally practicing what I preach! Or maybe I am not... I have mixed feelings about facebook pages for business. I think they are absolutely brilliant for [...]
Readership figures – sometimes you just have to rant!
There are not many things that really make me cringe but readership figures sit firmly under this heading. I worked in advertising for a good many years and nothing has changed; people are still quoting [...]
Innovation versus excitement – which do you buy?
At a recent meeting I attended the word ‘innovation’ was bandied about a lot and I sat, as I always do thinking what IS innovation? Does anyone really know? Those who know me will tell [...]