At White Knight Marketing we always encourage our clients to push for Google reviews. Google reviews actively help with their website’s authority and the credibility of the company. If for any reason you receive a review that is lower than your expectation you can write a thoughtfully worded response that will demonstrate to [...]
Every now and then we get asked to produce an Explainer Video in a Whiteboard style. These videos are great at getting messages over in a very engaging way - who can resist waiting to find out what comes next?
I wish I had a £ for every time we hear that! Let me start-up by saying, we are not Web Developers, but we work with some great ones. We are only interested in your website from a marketing perspective, and let's face it, it is one of your most powerful tools – OR [...]
Before you start reading this I want to say loud and clear ‘I AM NO EXPERT ON THE NEW General Data Protection Regulation’! So, having said that, I am now going to point you to a REAL expert on this subject – UK's Information Commissioner, Elizabeth Denham. In this country you don’t get [...]
Search Engine Optimisation (SEO) is changing yet again. Just when we think we have it nailed and we have all learned the mantra "content is king" it’s time to rethink it! Content is still hugely important but it’s not the only thing needed now. With the forthcoming advent of another Mobilegeddon on the [...]
Mobilegeddon 2018 style promises to be another shake up year for your website. Two years ago, a lot of websites weren't even visible on our phones and tablets and Google took the decision to force reluctant businesses to make their sites compliant. The price of resistance was to find your company site virtually [...]
Security warnings will frighten off visitors! As from last month those who have upgraded to Chrome (Version 62) will see signs for 'NOT SECURE' when users enter text in any form on an HTTP page, even contact forms. This is not a new threat, Google have given fair warning of this impending change. Any [...]
Just recently there seems to be a revival in companies offering website Domain names for sale at ‘great’ prices. In this article we will put our thoughts down on why we think this is a bad idea! Their premise is that if you buy this domain name, which is vaguely related to your [...]