Social media, e-newsletters, e-bursts, twitter, linkedIn, facebook, google+, pinterest, instagram…… it is endless but it can’t be ignored. And let’s not forget Google ads, Google My Location, remarketing campaigns, etc etc etc.
Digital Marketing covers a plethora of channels and forms the backbone of your digital presence in both generating leads and driving traffic back to your website or email, ready for conversion.
At White Knight Marketing we work with a firm evidence based approach, carefully establishing a baseline of traffic and keyword rankings and then building in strategies that will generate business in the way of conversions from your digital platforms. We don’t believe in digital for the sake of it – we believe that every marketing channel you use has to have a reason, and results have to be measurable. It is for this reason that we invest heavily in industry standard analytical software that can measure your rankings, and that of your competitors, accurately. We can tell us how many sites are linking back to your website feeding the profile and domain strength and whether they are healthy links or ones that will cause you damage. We can tell whether the SEO on your site is good or needs improving, how many broken links you have and whether you site has been constructed in a way to make it easy for search engines to find you. These are just some of the standard checks we run when working with clients.
We can help you work your way through the confusion and show you ways you can actively measure return on investment in many of these areas. We can help you drive traffic to your website and get your message out to a whole new audience in ways that are proven.