Search engines optimisation

SEO! ARGH!

This is a common reaction when we mention Search Engine Optimisation (SEO). People seem to have a real fear of it – after all it must be impossibly difficult because so many companies charge a fortune for it. It doesn’t have to be this way!

So, what is SEO?

Search engine optimisation is the term used for a set of practices webmasters engage in to promote a website.

The whole idea is to make the website more visible to those who are likely to need the product and services you are providing. As time has gone on there has been a convergence between what webmasters do and how marketing professionals approach this goal and this is because the big search engines, particularly Google, now recognise content as king.  The user experience (UX to the geeks) is everything. This includes the way sentences are formed, keyword density and a host of other factors. It also includes site speed and how well the site is coded. Has the site got the appropriate meta descriptions and titles on each page? Are they engaging? Are the pictures too big, are there too many, do you have too few links, and what about links back to your website; do you have many?

And so it goes on.

None of us can control what our competitors do to their sites to improve them. Most of us can’t afford super fast hosting on bespoke servers but we can all look carefully at the content and presentation of our sites, which will have a huge influence on visibility, the linking factors and we can all drive traffic back to the site to give it credibility in the eyes of the search engines.

Yes, there are behind the scenes processes that have to take place, but these should not be daunting. Yes, it will take time. Changes you make today could take weeks to be noticed by the search engines – but they will be noticed.

There are so many ways to increase your visibility and to ensure that you haven’t missed the obvious.  There are also techniques that some are still advocating that will damage your prospects that should be avoided at all costs.

In order to establish baselines and to look at how improvements can be made, we do a lot of initial research and checking on many different aspects of a website to really understand what is happening and how it is performing. This report, will help you understand your site better. It will help expose weaknesses and allow you to play to your strengths.

What would the report include?

There are many features included and we have tried to highlight the key ones that factor hugely in how your website is viewed by search engines, and Google in particular.

It is the report we first run when asked to work with new clients, so we have a full background of where the obstacles will be in handling the digital aspect of their marketing. You will get the same insight that we do.

We are able to dig down further into the reports and analyse them in-depth, correcting problems as we go and monitoring the changes these bring.

  • A review of your website’s indexing and crawability. (Basically we will tell you how easy it is for the search engines to find you!)

  • We will tell you how well your website is built and how that may effect how your site is viewed by search engines.

  • We will tell you if any part of your site is broken. Do you have any broken links? Excessive number of links? Both elements affect your ranking.

  • We will look at your on-page SEO. We will be able to tell you how many pages are missing major elements that contribute to a fall in ranking and visibility.

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Find out about getting your own SEO report.

Find out how your website is doing - what is good about it and what needs work.

Get the data you need to get your website working well …

Find out more >>
local search engine optimisation

Be top in LOCAL SEARCHES

It is possible to rank number 1 on local searches thanks to local SEO.

In 2017 Google changed how they returned searches. This is great news for local companies looking for local business which is why this claim is real!

local search engine optimisation

Keyword competition is tough

…but not if you pick your battles!

Don’t throw away thousands competing for keywords with huge brands. Why try and take on the likes of Amazon or your biggest national competitor, when you can find others that will work more effectively for you?