This is a common reaction when we mention SEO. People seem to have a real fear of it – after all it must be impossibly difficult because so many companies charge a fortune for it!
So, what is SEO?
Search engine optimisation is the term used for a set of practices webmasters engage in to promote a website.
The whole idea is to make the website more visible to those who are likely to need the product and services you are providing. As time has gone on there has been a convergence between what webmasters do and how marketing professionals approach this goal and this is because the big search engines, particularly Google, now recognise content as king. The user experience (UX to the geeks) is everything. This includes the way sentences are formed, keyword density and a host of other factors. It also includes site speed and how well the site is coded. Has the site got the appropriate meta descriptions and titles on each page? Are they engaging? Are the pictures too big, are there too many, do you have too few links, and what about links back to your website; do you have many?
And so it goes on.
None of us can control what our competitors do to their sites to improve them. Most of us can’t afford super fast hosting on bespoke servers but we can all look carefully at the content and presentation of our sites, which will have a huge influence on visibility, the linking factors and we can all drive traffic back to the site to give it credibility in the eyes of the search engines.
Yes, there are behind the scenes processes that have to take place, but these should not be daunting. Yes, it will take time. Changes you make today could take weeks to be noticed by the search engines – but they will be noticed.
There are so many ways to increase your visibility and to ensure that you haven’t missed the obvious. There are also techniques that some are still advocating that will damage your prospects that should be avoided at all costs.
At White Knight we can run a FREE website audit for you that will tell you exactly where your site can be improved. Just pop your details into the form below and we will run a FREE site audit for you.
There is no obligation and we won’t contact you again and hound you! If you want help from us, it’s your call to make.
What would the report include?
There are many features included and we have tried to highlight the key ones that factor hugely in how your website is viewed by search engines, and Google in particular.
It is the report we first run when asked to work with new clients, so we have a full background of where the obstacles will be in handling the digital aspect of their marketing. You will get the same insight that we do.
We are able to dig down further into the reports and analyse them in-depth, correcting problems as we go and monitoring the changes these bring.
A review of your website’s indexing and crawability. (Basically we will tell you how easy it is for the search engines to find you!)
We will tell you how well your website is built and how that may effect how your site is viewed by search engines.
We will tell you if any part of your site is broken. Do you have any broken links? Excessive number of links? Both elements affect your ranking.
We will look at your on-page SEO. We will be able to tell you how many pages are missing major elements that contribute to a fall in ranking and visibility.