We don’t need to tell you that your website is a crucial element.
We so often refer to it as a ‘shop window’ but it is much more than that today. Websites are expected to convey so much more.
When you visit a website today, you quickly judge for yourself if that site represents a company you trust, one that you would be willing to spend your money with, trust your business to, or recommend to a friend. That decision is made very quickly.
So how can a website do this for you?
There are many elements that make a website user friendly, starting with the look and feel of the site.
How does the site make you feel when you first visit?
- Does the page look balanced with enough space around it to be able to read the content clearly?
- Does the navigation make sense to you? Can you find what you want?
- Is the content up to date or are you looking at copy written a few years ago?
- Has it been well written?
- Is the balance between content and graphics right or is a triumph of design over useful information?
- Is there a section that allows you to find out more about the company, such as a blog so you can start to learn about that company – do your research?
- Is the site connected to social media so you can be more interactive if you wish?
- Does the site draw you in or is it so slow that you have rapidly lost the will to live and moved on to the next one?
- Is it mobile friendly or are you having to scroll around to try and get to the content?
- Is the site easy to find? How far up is the site with its search engine rankings?
- Is the site secure or are you getting warning signs that your data may be compromised if you continue?
- …and so on..
If you recognise through reading this, that your site is due for a revisit please do call us. We are very experienced in this area. You may not need a new one, it may just need an overhaul, or you may need to start from scratch, whichever, we will be honest with you and offer you the most cost-effective way forward.
And, if the idea of writing your own copy is the thing that scares you, we can help you there as well..