The Perfect Social Media Storm – story behind Abercrombie and Fitch

2020-11-09T14:33:07+00:00May 21st, 2013|

Authors: Pam Knight and Martin House   It’s amazing how the lessons of marketing history still fail to be learnt. For those of us who have been around a little while we couldn’t fail to remember the classic words of Gerald Ratner in 1991, when he described his incredibly popular jewellery range as “cheaper than [...]