social media analysis ltd

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May 2013

The Perfect Social Media Storm – the story behind Abercrombie and Fitch

By |2017-10-20T18:38:55+00:00May 21st, 2013|Blog|

Authors: Pam Knight and Martin House   It’s amazing how the lessons of marketing history still fail to be learnt. For those of us who have been around a little while we couldn’t fail to remember the classic words of Gerald Ratner in 1991, when he described his incredibly popular jewellery range as “cheaper than [...]

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