The work we do at White Knight is very varied, as are our clients. Here you will find some comments from the companies we have been lucky enough to work with recently.
Julie O’Donnell, Ex Work Colleague, Published author, columnist and Chair of ArtsTaunton
I have known Pam Knight for some 20 years in numerous capacities:
- working on marketing for the Training and Enterprise Council (this included copy-writing and handling the entire print process for a Somerset business magazine);
- as a Director of a Somerset-based national charity, a post for which I headhunted her when I was the CEO, and in which she headed up all the business development, fundraising and marketing requirements (again with the key role in writing and producing all print materials and handling all internal and external communications);
- as a marketing consultant to a Somerset-based consortium of businesses (including accountants and solicitors) who were diverse and dysfunctional as a newly-formed enterprise; as ad hoc marketing/website technical advisor to a family business of which I am a director;
- as a fellow board director of the charity ArtsTaunton, heading up our marketing and communications requirements; driving forward the Taunton Deane Business Awards (including persuading local authorities and businesses to work together strategically and operationally, and to make financial donations);
- and most latterly as the supplier to whom I turn when, as a published author, I need assistance with my website – advice on the mechanics of the web, copy, SEO, visual presentation, or just as a sounding board.
The fact that I have worked with Pam in all of these disciplines (and indeed headhunted her/recommended her to others) gives me a unique insight into her abilities and strengths. A consummate professional, she has the ability to communicate at every level, be it in the very highest of political echelons, or in any socio-economic group whatsoever. In every role, she has had to be a positive force in unifying disparate groups inside and outside the organisations – and she has always demonstrated understanding of stakeholder needs, empathy, creativity, innovation, and resilience. She can write compelling copy at all strata: from detailed briefs for internal use by people of varying levels of ability, to strategic, board-level narrative with huge potential legal and/or reputational ramifications. She quickly grasps the commercial imperatives for all parties. She delivers swiftly on her commitments, establishes a sound 2-way dialogue with her clients/suppliers whilst getting to grips with their requirements, offers constructive advice and is solution-focused. She is not fazed by major challenges and indeed thrives on them, and can unify people’s thinking and translate nebulous concepts and ideas into sound copy. (In common parlance, she has the knack of herding cats!)
I should also add that Pam is absolutely passionate about her home town of Taunton and Somerset as a whole, as evidenced by her career choices and voluntary positions.
I have absolutely no hesitation in saying that Pam could take on such an important role in the county.
Pam has been a close work colleague for six years. Shortly after I launched ArtsTaunton in 2015, Pam was appointed to the Board as a Director and Trustee with special responsibility for the charity’s marketing and communications. She has created and maintains our website www.artstaunton.co.uk.
Pam is a consummate professional with an intelligent, lively and creative mind. She is a skilled copywriter and understands instinctively how to shape a message around clear, strategic objectives.
While her experience embraces the complete armoury of both the marketing and PR tool box, she is particularly sophisticated in her knowledge of all the new media functions … indeed, she is a digital wizard!
This expertise is underscored by her enthusiasm and her passion for Somerset and the beautiful region she has come to represent and promote.
I cannot endorse her abilities more highly.
Cossington Park is a four-star gold award self-catering business in Somerset for parties of up to 22 guests. We have twice been awarded Silver in the West Country self-catering awards and have featured in The Times top 100 places to stay.
White Knight Marketing has been providing marketing support to Cossington Park for two years. Amongst a variety of support roles during this period, their support has involved reviewing and analysing the user experience of visitors to our existing website in order to advise on copy and layout for our new website, which is to be launched imminently.
I have always found Pam Knight’s advice clear, forthright and compelling. At the end of last month, I invited her to join a team strategy session focused on marketing and improving guest engagement. I find her a joy to work with.
We are currently working with White Knight Marketing for 12 months on our SEO, content creation and blog writing. Pam is very direct and honest in her approach, which we find very refreshing. We do not have enough time to concentrate on our own website in-house, but have designed and developed it ourselves. White Knight Marketing have worked closely with us, so we can keep control of any development and coding work, whilst they work on the SEO and blog writing. In a very short space of time, we have seen increases in ranking and are now performing well against our direct competitors. They have picked up on and fixed problems over and above our expectations. From a content creation point of view, Pam needs minimal input from us and always surprises us with the interesting topics she chooses to write about. We are delighted with the results so far and very excited about future work with White Knight Marketing. I would highly recommend White Knight Marketing to anyone looking for an honest and open SEO agency looking to see great results.
It was a pleasure working with Pam on a recent project and I would thoroughly recommend her for her expertise and efficiency.
Pam and Steph have done it again! The Taunton Deane Business Awards were a huge success. From the initial meeting, social media promotion, judging process and all the admin behind the scenes, everything was seamless.
The awards evening itself was a sheer triumph and I’m positive it was so due to the hard work of the White Knight Marketing team.
Thanks again ladies, super job and look forward to being a part of the awards with you both in 2019.
I’d like to say a big thank you to Pam and Steph of White Knight Marketing for the fantastic new web site that they have developed for Somerset Cosmetic Clinic. As with many things in life , the old site had aged gracefully and was in need of a refresh. Pam and Steph’s skills in this field are second to none. Throughout the whole process I felt involved and was fully aware that they had a complete understanding about the business, it’s ethos and values. This has been reflected in the very professional site that has been created. Don’t just take my word for it, a new patient has already commented that they felt that the site was very informative and user friendly.
Thank you Pam and Steph
Like most small businesses we are very busy working hard doing what we do and don’t have the time or skills to maximise on marketing our business as effectively as we would like. Therefore, having someone like Pam and her team to help keep us up to date and abreast of the competition has proven to be invaluable.
We have noticed a significant increase in enquiries from our website since Pam and her team offered their expertise and made some improvements for us. Pam has also run some very successful targeted e-marketing campaigns and given us the tools to continue with these ourselves.
After our initial chat about working with us Pam made sure that she had a thorough understanding of what we do, how we work and who our clients are, which immediately installed me with confidence.
I would have no hesitation in recommending Pam and White Knight Marketing to any business looking to improve on their current marketing plan.
Many thanks for the hard work, the creative genius and the organisational robustness that went into the Taunton Deane Business Awards this year. Your concerted dedication culminated in an excellent event last night.
The food and venue were very good, the range and diversity of businesses that attended made for an excellent networking event, and your timing plan was spot on.
Here’s to next year’s!
I have worked with Pam for three years now at Confident Orthodontics, and since she has taken on our marketing and with her vast experience, our new patient consultations have increased significantly.
It so easy working with Pam, nothing is ever too much trouble and the service she provides is outstanding and extremely efficient.
I don’t have the worry about the hassle of facebook or twitter etc, a phone call to say what I would like done and she does it all for me! I am so impressed that I have recommended her services to other practices and will continue to spread the word to wherever I can.
I tried so many companies in the hope they could help launch our new restaurant – all without success due to the very short time limit (it was just 6 weeks before opening). Then, I came across White Knight Marketing.
Pam is very professional and experienced. She quickly understood what we needed and started to give some ideas for the grand opening night, even on the first meeting! She set up the launch plan, with all the marketing and promotional aspects within days. She very quickly set up our social media site, website and designed our launch night poster, invitations, cards and lots more.
She has a very good business network, and she used that to help us get the ball rolling smoothly. Our launch has been a great success with the help of Pam and her team!
I would highly recommend White Knight Marketing to anyone who would like to improve their business with proven marketing strategies.
Launching our new niche photography business, I realised that the marketing was not something I had the expertise to manage. I was at a loss as to how to plan the early stages and what to do to get things moving. It felt as though I knew there was lots I needed to do but couldn’t quantify it or plan it.
When I approached Pam at White Knight Marketing I was immediately struck with the obvious breadth of knowledge, but also the willingness to investigate the best route for my business as opposed to a generic one, and the personable yet professional way it was presented.
Pam listened to what it was I specifically felt I needed help with and then came up with a strategy which was designed exactly around that, plus adding more that she felt would benefit us – it already has and I am certain it will continue to do so.
The strategy produced by Pam is comprehensive, easy to follow, and tailored to my business needs – I wouldn’t hesitate in recommending White Knight Marketing to anyone in a similar situation and I really am looking forward to continuing to work with Pam as we grow the business.
It is all going in the right direction!
White Knight are Wilkins Safety Group’s virtual marketing department and feel very much a part of the team!
“We are delighted with the website. Pam took the brief and produced a site we can be proud of.
We left the layout and design completely to her and she came back with a demo site that we couldn’t fault. The website is also incredibly easy to update.
Plus – we are already getting great feedback from our customers!”
“While we were at a meeting with our accountant we raised the question if they knew anyone who could help with our Marketing and they recommended that we talked to Pam Knight, who had done some successful work for them. Pam quickly understood our business and what we required. She came up with an action plan, in small stages to meet our needs and understanding the limited resources with our time and a budget to suit. She has also saved us a lot of money by revisiting what we had started in the past, rather than starting from scratch.
We continue to work with Pam and we think of her as our own marketing department; someone we can bounce ideas off and a person to find a simple and effective solution, while keeping us focused and driven in our approach for our business. She has a friendly, professional manner but able to be tactful if she thinks we are going wrong. I would be happy to recommend her to any business of any size.”
“When Pam left her position as Director of Fundraising and Communications here at the hospice for a lifestyle change four years ago, we agreed that the break would not be a final one! Pam’s experience and skills are still needed in preparing strategic support documents such as our Impact report, where Pam has expertly communicated how the work of St Margaret’s benefits the people of Somerset and demonstrates our accountability to our valued supporters, future funders and the wider population in the county and beyond. Pam’s ability to turn this into such a professionally produced document that is both readable and influencing is something that we not only didn’t want to lose but hope to retain for the future.
As time has progressed we continue to call on Pam’s services for a wide range of our marketing and communication requirements as the need arises and she has never let us down.”
“Pam joined BJ DixonWalsh as an associate director to strengthen our marketing and communications. As a practice we wanted to build on our offering to our clients and deliver value added services such as seminars, client briefings and e-newsletters.
When Pam joined us we sat down as a team and worked out exactly what we could practically do and have worked towards those goals, revising when appropriate and laying the foundations on which to build.
Pam has also worked with a number of our clients when their marketing has needed some input and she continues to play her part in what is proving to be an exciting time of growth for the practice, launching new service areas and supporting the team in these areas.”
“I have been fortunate enough to meet Pam of White Knight Marketing at a time in my life when I was starting my own business.
Pam has been a source of invaluable knowledge and not just about marketing – although her brilliance in this area speaks for itself. Pam helped me formulate my ideas and bring them to life in words and graphics, so that I could launch my website and branding and make that big leap into the world of the entrepreneur! Pam has been a huge support to me, partly because she has always had time for me and is not afraid to say when she thinks something won’t work or doesn’t sound quite right.
Pam is extremely attentive and surprised me on more than one occasion when she repeated things I had told her in past meetings – she clearly listened to me properly and was very keen to understand me and my business. By doing this, Pam gained real insight into my client base and that has been vital in order to prepare me for my market.
I would have no hesitation recommending Pam to anyone looking for a marketing specialist, as I know she can make that big difference to your business too.”
“An excellent and professional service from Pam at White Knight!
Pam listened carefully, and questioned in detail, our objectives and has provided us with exactly what we were looking for in website designs, brochures, advertising, and other marketing support. Pam’s ability to quickly grasp the intricacies of complex financial concepts and legal structures made our communication easy and productive. Pam is always on hand to provide the support we need, as we need it.
Thanks for all your expert help and advice in 2013; you have diligently sown the seeds to our success in 2014.”
“I have had the pleasure of working with Pam on a number of collaborative projects. She brings a wealth of experience and passion, married with an abundance of creative ideas. She has a perceptive understanding and insight of great marketing, adapting to any business needs. I hope to work with her again very soon and hope that you will benefit from the value she brings to the table.”
“When I decided to expand my marketing I contacted Pam for assistance. From the outset it was clear that she was very knowledgeable and she has put together a very complete, dynamic, marketing package. She is very supportive and I look forward to a continuing successful working relationship.”
“Pam has delivered training sessions on ‘self marketing’ to 16-18 year old A level students. Her sessions have been well planned and delivered professionally and a valuable source of information about current recruitment and development trends. Her sessions were delivered in a relaxed and engaging style which related nicely to her target audience.”
“Pam has helped me in many different ways. Her great marketing insight has enabled me to write more focussed press releases and company literature. I trust Pam’s judgement and this has enabled me to share strategic ideas and know she will give me an honest response and additional insights. I have no hesitation in recommending her.”
“Pam took over the marketing for us whilst we were setting up our business and this has allowed us to concentrate on the business decisions that needed to be made in the knowledge that Pam could model the content that we gave to her in to a client friendly proposition. This included our website copy and feel and design of the site, design and production of our stationery and our corporate brochure and external signage. We are delighted with the results!”
“Pam asks me the hard questions that I don’t want to ask myself.
Her insight into business is razor sharp and her perspectives encourage me to address areas that I have neglected.
I have known Pam for more than a decade and every single time our paths have crossed I have learnt something. Her empathic and insightful style is a great counterpoint to my analytical and intellectual style.”
“I asked Pam to be a guest speaker at a ladies in business networking event that I run as I know that the ladies that come along would learn so much from Pam, and I wasn’t wrong. What Pam doesn’t know about marketing isn’t worth knowing. The knowledge she shared with everyone was invaluable and the feedback I had from the ladies was fantastic. I think it was safe to say Pam made a few ‘ fans’ that morning.
Pam is one of those people that when ever you see them their passion and enthusiasm rubs off on to you.”
“Pam has a wealth of experience in marketing, and has seen the shift from traditional marketing methods to current inbound marketing. We were delighted to have her as guest speaker at our Business Networking Group where she was informative, relevant and on the cutting edge of marketing trends. She understands that this is a finely tuned engine and the benefits it can bring to businesses of all sizes.
She is a joy to work alongside and has an infectious energy and passion to roll her sleeves up and focus on really making a difference.”
“We asked Pam to help us with key messages to help us differentiate from our competitors; she identified that we had a different approach from many others and helped us articulate it for our new leaflet; both writing and designing it.
The leaflet had to explain the depth of the service and products that we offer, and be a tool to help us up-sell our products to customers, who may not have realised that we would be able to find the solution for their insurance need. The emphasis all round was on the value of excellent advice.
We are delighted with the results and would recommend Pam happily to anyone who wants to bring their marketing material to life and to define what makes them different.”
“It’s been great to go through everything with Pam, get another person’s perspective on things and give me the direction I needed to help make sure my business is continuing to move forward.”