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Friendly, trustworthy marketing advice and support!


Help, support & advice when you need it!


Marketing review needed?


Need someone to tackle those marketing tasks for you?















White Knight offer Marketing services in Somerset

Outsourcing your marketing is a very cost effective way to meet your marketing services needs as a company, whilst keeping overheads to a minimum.

If you are looking for a flexible approach to solving your marketing problems then please give us a call. There are a variety of options available to choose from to suit your business needs and each solution will be bespoke to you.

Whether it is an ongoing arrangement, a one-off event or launch, someone to hold your hand in the early stages of your business development, or a sounding board to bounce off, we will be honest and help you truly assess your needs.

Digital Marketing

How can we help?

If you are looking to increase the visibility of your website, enhance customers engagement, improve your chances against your competitors and convert website visits into warm contacts, we can help with your digital marketing

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Competitor Analysis

Who are you competing against?

We can compare your ranking against your competitors and tell you how well they are preforming in the search engines for keywords you would like to rank on.

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Website Audits

We offer detailed website audits

Websites fail for a lot of reasons - some can be fixed!

To find out what our audits will show you

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Search Engine Optimisation


It is possible to rank number 1 on local searches thanks to local SEO.

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Website Development

Your website is a crucial marketing element

There are many elements that make a website user friendly, starting with the look and feel of the site.

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We can give you a voice that suits your brand

Good, clear copy for your literature and website is a must

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Graphic Design

Does you brand need a refresh?

The graphic design work we undertake for our clients is as varied as our clients!

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Marketing Strategy

How can we help?

It is easy to be too close to the coalface to be able to see the whole picture;  the vision sometimes gets lost amongst the detail. As ‘outsiders’we can take a distant non-judgemental look …

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During the Covid-19 Pandemic a good friend and associate of White Knight, Paul Smith from Word Gets Around, produced this short ‘Meet the Business’ video featuring Pam Knight, Director of White Knight Marketing. In it Pam explains what we do, how we do it and how she got into Marketing in the first place. A chance to learn a little about the founding Director.

Recent Posts

  • trends in 2022

A new marketing trend to watch in 2022

Seasoned marketers don’t like surprises, we like trends. Trends predict a reaction, allow you to avert disaster and to build your clients’ businesses. The global pandemic was bound to impact on trends, how could it not? The whole world has been forced into acting differently, had [...]

  • The latest platform to join the ‘STORIES’ trend is TikTok!

The latest platform to join the ‘STORIES’ trend is TikTok!

It seems that TikTok stories are being tested at the moment. The Chinese app, which was named as the most downloaded app in 2020, has been busy, it seems. Based on what we have heard: You will be able to tap the camera button to create your first TikTok story [...]

  • driving traffic to your website

Driving traffic to your website

Why is my website not working? Driving traffic to your website… I speak to a lot of web developers who regularly get calls from the client saying their websites are “not working“. They don’t mean it’s broken, They mean that they are not getting the desired response; it’s not converting into business. Now most developers tear their hair out when they get these calls because the client usually puts the blame on them.

Client Reviews

“When Pam left her position as Director of Fundraising and Communications here at the hospice for a lifestyle change two years ago, we agreed that the break would not be a final one! Pam’s experience and skills are still needed in preparing strategic support documents such as our Impact report, where Pam has expertly communicated how the work of St Margaret’s benefits the people of Somerset and demonstrates our accountability to our valued supporters, future funders and the wider population in the county and beyond. Pam’s ability to turn this into such a professionally produced document that is both readable and influencing is something that we not only didn’t want to lose but hope to retain for the future.

As time has progressed we continue to call on Pam’s services for a wide range of our marketing and communication requirements as the need arises and she has never let us down.”

“I have been fortunate enough to meet Pam of White Knight Marketing at a time in my life when I was starting my own business.

Pam has been a source of invaluable knowledge and not just about marketing – although her brilliance in this area speaks for itself. Pam helped me formulate my ideas and bring them to life in words and graphics, so that I could launch my website and branding and make that big leap into the world of the entrepreneur! Pam has been a huge support to me, partly because she has always had time for me and is not afraid to say when she thinks something won’t work or doesn’t sound quite right.

Pam is extremely attentive and surprised me on more than one occasion when she repeated things I had told her in past meetings – she clearly listened to me properly and was very keen to understand me and my business. By doing this, Pam gained real insight into my client base and that has been vital in order to prepare me for my market.

I would have no hesitation recommending Pam to anyone looking for a marketing specialist, as I know she can make that big difference to your business too.”

Lizzie James, LJ Assist Ltd

“An excellent and professional service from Pam at White Knight!

Pam listened carefully, and questioned in detail, our objectives and has provided us with exactly what we were looking for in website designs, brochures, advertising, and other marketing support. Pam’s ability to quickly grasp the intricacies of complex financial concepts and legal structures made our communication easy and productive. Pam is always on hand to provide the support we need, as we need it.

Thanks for all your expert help and advice in 2013; you have diligently sown the seeds to our success in the future.”

“When I decided to expand my marketing I contacted Pam for assistance. From the outset it was clear that she was very knowledgeable and she has put together a very complete, dynamic, marketing package. She is very supportive and I look forward to a continuing successful working relationship.”

I have worked with Pam for three years now at Confident Orthodontics, and since she has taken on our marketing and with her vast experience, our new patient consultations have increased significantly.

It so easy working with Pam, nothing is ever too much trouble and the service she provides is outstanding and extremely efficient.

I don’t have the worry about the hassle of facebook or twitter etc, a phone call to say what I would like done and she does it all for me! I am so impressed that I have recommended her services to other practices and will continue to spread the word to wherever I can.

Julie Davis, Practice Manager, Confident Orthodontics

I tried so many companies in the hope they could help launch our new restaurant – all without success due to the very short time limit (it was just 6 weeks before opening). Then, I came across White Knight Marketing.

Pam is very professional and experienced. She quickly understood what we needed and started to give some ideas for the grand opening night, even on the first meeting! She set up the launch plan, with all the marketing and promotional aspects within days. She very quickly set up our social media site, website and designed our launch night poster, invitations, cards and lots more.

She has a very good business network, and she used that to help us get the ball rolling smoothly. Our launch has been a great success with the help of Pam and her team!

I would highly recommend White Knight Marketing to anyone who would like to improve their business with proven marketing strategies.

It is all going in the right direction!

White Knight are Wilkins Safety Group’s virtual marketing department and feel very much a part of the team!

“While we were at a meeting with our accountant we raised the question if they knew anyone who could help with our Marketing and they recommended that we talked to Pam Knight, who had done some successful work for them. Pam quickly understood our business and what we required. She came up with an action plan, in small stages to meet our needs and understanding the limited resources with our time and a budget to suit. She has also saved us a lot of money by revisiting what we had started in the past, rather than starting from scratch.

We continue to work with Pam and we think of her as our own marketing department; someone we can bounce ideas off and a person to find a simple and effective solution, while keeping us focused and driven in our approach for our business. She has a friendly, professional manner but able to be tactful if she thinks we are going wrong. I would be happy to recommend her to any business of any size.”

We are delighted with the website. Pam took the brief and produced a site we can be proud of.

We left the layout and design completely to her and she came back with a demo site that we couldn’t fault. The website is also incredibly easy to update.

Plus – we are already getting great feedback from our customers!

Robin Thorn, Thorn Cycles

Latest From The Blog

A new marketing trend to watch in 2022

November 26th, 2021|Comments Off on A new marketing trend to watch in 2022

Seasoned marketers don’t like surprises, we like trends. Trends predict a reaction, allow you to avert disaster and to build your clients’ businesses. The global pandemic was bound to impact on [...]

The latest platform to join the ‘STORIES’ trend is TikTok!

August 13th, 2021|Comments Off on The latest platform to join the ‘STORIES’ trend is TikTok!

It seems that TikTok stories are being tested at the moment. The Chinese app, which was named as the most downloaded app in 2020, has been busy, it seems. Based on what we have heard: [...]